Category: Mobile Advertising

For app developers, the question isn’t whether or not to send push notifications, but rather when is the right time. This guide from Ian Naylor, Founder and CEO of AppInstitute, walks you through when to send push notifications, the type of information it should include, and best practices.

The AT&T Advertising API now includes Real-Time Bidding (RTB) across multiple ad sources. Learn about how the feature works within the API and what it can mean for your mobile apps.

Balancing the integration of ads in your app can provide both value to your users and maximize your revenue opportunity. Read on to learn more about how to integrate banner ads effectively.

This is the first in a series of blogs that will be discussing AT&T Advertising best practices. Whether you’ve never used in-app advertising or just want a simpler approach to using in-app ads from a single ad network, learn more about how the AT&T Advertising API can help.